IlFonto.gr: Jewelry E-shop
IlFonto.gr is the digital showcase and the handmade jewelry e-shop of a Greek brand. The homepage highlights the Summer Collection and leads the visitor to collections for different styles and occasions.
Novatempus took on the design and SEO, with emphasis on the clean presentation of the creations and the easy discovery of products.
Industry
Greek jewelry brand with handmade creations and online distribution of collections.
Goal
IlFonto’s visual identity connected with clear navigation, product display and a path to purchase.
Implementation
Responsive e-shop with themed collections, jewelry categories, product pages, filters and newsletter.
The project challenge
For a handmade jewelry brand, photography and aesthetics play a central role, but they are not enough on their own. Visitors must be able to move quickly from inspiration to the right category and the specific product.
The structure of IlFonto.gr splits the search into women’s, men’s and children’s jewelry. In addition, the collections for handmade, monogram and zodiac, bridal and jewelry sets offer thematic paths.
The goal was a commercial experience that highlights the detail of each creation and remains functional on desktop and mobile.
The brief
- Distinct identity of IlFonto
- Showcase of handmade jewelry and collections
- Quick access to product categories
- Clear path from photo to purchase
- Consistent experience on desktop and mobile
Desktop UX
The homepage introduces the Summer Collection with a large jewelry photo. Next come visual entrances to necklaces, bracelets, rings and earrings, as well as a section with selected collections.
The video shows a real capture of the homepage in smooth scrolling, from the hero to the themed collections. See also the live IlFonto.gr.
Mobile experience
On mobile, the menu collapses and the products are presented in a vertical flow. The “Handmade” collection page keeps a readable title, photo, product name and price.
The real mobile screenshot shows how the navigation adapts to a small screen.
Categories, collections and SEO
The information architecture organizes the e-shop by audience, type of jewelry and collection. This way the visitor can go straight to necklaces, bracelets, rings or earrings.
The distinct category and product pages give clear content for thematic searches. The Novatempus combined the commercial organization of the catalog with the brand’s visibility in search engines.
Handmade jewelry and online sales
Handmade collection presents the jewelry in a product grid, with photos, names and prices. Visitors can use sorting and price filter, open the page of a piece of jewelry and add it to the cart.
The commercial presentation connects with the wider collections of the store, such as Monogram & Zodiac, Bridal and Jewelry Sets.
From inspiration to communication
The main menu features new arrivals, best sellers and the seasonal collection. The photos lead to the corresponding categories, while the account, cart and contact options support completing the journey.
The project shows how Novatempus combines e-shop design, product presentation and SEO for a brand with a strong visual identity. See the web development services or visit IlFonto.gr.
See IlFonto.gr in action
Browse the handmade creations, the themed collections and the online store. For a similar digital presence with a commercial focus, contact Novatempus.
